Digital asset brokerage firm K33, based in Oslo, Norway, has made significant strides in its Bitcoin Treasury Strategy by acquiring additional Bitcoin (BTC) in 2025. The company recently purchased 50 BTC worth approximately SEK 57.1 million, as reported on July 11, 2025, bringing its total holdings to a notable figure. This move is part of K33's ambitious plan to accumulate up to 1,000 BTC on its balance sheet, showcasing its strong belief in Bitcoin's future value.
K33's journey began earlier in the year with an initial acquisition of 10 BTC for around SEK 10 million in June 2025, signaling a long-term commitment to integrating Bitcoin into its financial strategy. The firm has since increased its holdings incrementally, with a previous update indicating a total of 35 BTC after another purchase of 10 BTC earlier in July. These consistent acquisitions reflect K33's confidence in Bitcoin as a high-performing asset.
The funding for these purchases has been supported by successful share issuances, including a SEK 85 million raise exclusively for Bitcoin investments. According to K33's CEO, Torbjørn Bull Jenssen, the company views Bitcoin as the best-performing asset for the coming years, aiming to gain direct exposure to its price movements while creating synergies with its brokerage operations.
This strategy aligns with a growing trend among public companies to hold Bitcoin as a treasury asset, following in the footsteps of firms like MicroStrategy. K33's proactive approach not only strengthens its financial position but also positions it as a leader in the digital asset space within Europe.
Investors have shown significant confidence in K33's vision, as evidenced by the successful capital raises. The firm's focus on Bitcoin is expected to enhance its market presence and provide a hedge against traditional financial uncertainties, further solidifying its role in the crypto industry.
As K33 continues to build its Bitcoin reserves, the crypto community watches closely, anticipating how this strategy will influence market dynamics. With each purchase, K33 reinforces its commitment to digital assets, potentially inspiring other firms to adopt similar treasury strategies.
Andrew Lee
